Notting Hill Carnival 2008
London's Notting Hill Carnival is Europe's biggest and spectacular street arts festival which has been held each August Bank Holiday since 1965. This holiday always falls on the last weekend of August, attracting 2 to 2.5 million people with Sunday and Monday being the major Carnival days.

Click here for the 2007 After Carnival Report

It is undeniable and figures from the Greater London Authority (interim report 2001) have proven that the specialist DJ based sound systems have provided the biggest attraction to Carnival attendances over the last decade. Originally back in 1965 this event started out as an affair for the Afro Caribbean community and has developed into what can now be described as a truly successful multicultural event. It is the most colourful, happy, joyous and definitely the most spectacular event in the British calendar. In Carnival terms is second only to Rio. It's fantastic, it's vibrant, it's full of life, it's for everyone and it's FREE!

Rapattack is one the premier and most largest sound systems at Carnival, with highly skilled members who feed into operational issues, liaising with the local authorities, Metropolitan Police, the Greater London Authority amongst other stake holders and we are currently chairing ECCA (Executive Committee of Carnival Arts) which is a major part of the operational body that organises the entire Carnival event as a whole.

Our Carnival Location
This year we return to our established location on Sunday 24th and Monday 25th August (the Bank Holiday weekend) at the live open air music site on All Saint's Road, Ladbroke Grove, London W11. This area and all activities on this road attract a lot of hype and media attention and today remains the epicentre of the Notting Hill Carnival. View map

Rapattack performed at their first Carnival in 1984 and became one of the founder members of B.A.S.S. (British association of Sound Systems), which today is the governing body and discipline which organises all 'static' sound systems at this event. The site is officially licensed by the Royal Borough of Kensington & Chelsea and drinks are available on site.

Listed in official Carnival literature as one of the places to be whether you consider yourself a party animal or simply just a good music lover, the atmosphere is electric. Serving up a cocktail of sounds (from James Brown seventies funk to Craig David, Akon and Madonna), it's no wonder why this site is so popular. Special celebrity guests and exclusive performances from the UK's top and underground DJ's are renowned. E.g. Kiss FM's DJ Karl Brown & Radio One's Dreem Team were amongst many and in previous years performances from the likes of Jamelia, DJ Luck and Mc Neat as well as All Saints and Yummy Bingham (2006) have proved to be a smash. If you love music, this site is for you. Whether it be the cross section of people and celebrities mingling in the open air crowd or reminiscing to your favourite golden oldies on the amazing 30,000watt stereo digital sound system once you experience Rapattack at Carnival you're hooked. It is only then that you will appreciate why people come from all over Europe and return to this site year after year.

This years DJ's and performances
As usual our regular team of DJ's is headed by the brilliant all round party music DJ, Master MC, with crew members DJ Ricky and for the seventh year running our gorgeous female DJ Lady Misstify (House & Garage) providing the core of the entertainment, with Rapattack's surprise celebrity guest artists and DJ friends, as well as the breaking of new talented singers and P.A's from Major recording artistes and Rapattack's associate A.K.A production label waiting in the wings. (A&R people watch out).

Carnival Music Policy
Rapattack started out as a 100% soul/funk DJ outfit which today has developed into one of the most well known names in the British Club/Dance & music industry being able to specialise & cater for all ages & various musical tastes, including Soul, Jazz, Oldskool Hip-hop (early rap), U.K. & U.S. Garage amongst many others. However, Rapattack's claim to fame is due mainly to what we can only describe as the 'party style', which is a mixture of classic soul, funk and popular dance tracks ranging from the 70's to the present day. i.e. everything from James Brown to current hits by the likes of Akon. With this vast amount of musical knowledge and expertise to hand, it's no wonder why Rapattack are continuously chosen to provide DJ's and sound systems for corporate clients & public as well as private parties, weddings & events.

Sponsors
The Rapattack site at Carnival has attracted major sponsors.

GUARANTEED EXPOSURE... Bottom line is - Rapattack are...
“popular, professional and marketable”
Why not choose Rapattack at Carnival to market your brand….

Past and present client list include the likes of T Mobile, the BBC, Richard Branson's Virgin Brand, Grace Products, Red Stripe, Kylie Minogue, Thomas Burberry, Walt Disney, L.A Gear, as well as actors such as Lenny Henry amongst others (including independent companies) who continually choose us for the marketing opportunities as well as parties. At Carnival you never know just who's gonna be there. It certainly is the place to be. A place to get noticed.

Participant’s Profile
40% of visitors are women
75% of visitors are under 45 years old
70% of visitors are white
30% of visitors are Black and Minority Ethnic (BME)
60% come from the Greater London Area
20% come from outside the UK
20% come from outside London

Watch this space for next years Carnival info coming soon

Master MC
March 2008

Click here to check out Carnival photos
Click here to view Rapattack Carnival video footage

Links
http://www.lennyhenry.com/home/blog_archive.aspx?id=13
http://www.ukmusic.com/forum/chit-chat/so-who-reached-carni-15689.html
http://www.youtube.com/watch?v=vTxKIPHq8W8&mode=related&search=

Rapattack’s Carnival Location Map